When you plan a marketing campaign called "Love the Whitsundays" scheduled to run from the 1st March to the 31st March maybe I expect too much when I expect it will run from the 1st March to the 31st March?
Putting it on the TW website on the 3rd March is ridiculous. Tourism Whitsundays take great pleasure in telling members that 360,000 unique visitors view the website each year, thats almost 1000 every day.
Putting the campaign on the site on the 3rd means 3000 people would not have seen the promotion, thats 3000 people who will not return to the site, 3000 unique visitors who do not know about the "Love the Whitsundays" promotional campaign and probably never will. 3000 missed opportunities.
How many missed bookings?
Members paid to be included in the promotion to run for 31 days, I wonder if they will get a partial refund???
90% acheivment 0% effort and planning...not good enough TW
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